Subway launches new Buttermilk Ranch sauce nationwide
The popular condiment is now available in all participating UK restaurants.
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Headline and lead overstate a national marketing stunt as local news.
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Subway UK has launched its new Buttermilk Ranch sauce across all participating restaurants nationwide. The introduction follows a significant increase in social media interest for ranch-flavoured condiments.
Social media interest in ranch sauce has risen by 20% in the last month, according to reports. This surge in popularity has led Subway to add the sauce to its UK menu.
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Marketing stunt in South London
To celebrate the launch, Subway organised a marketing event in South London. A cowboy, identified as show jumper Fabian Williams and dubbed the ‘Ranch Ranger’, delivered sandwiches on horseback to a suburban street. Williams was dressed in a custom cowboy outfit featuring Subway's signature green and yellow colours.
Kirstey Elston, EMEA Senior Marketing Director at Subway, stated that fans had been seeking out ranch sauce creatively. She said, "So, we decided there was only one way to announce its arrival at Subway, enter our very own Ranch Ranger, saddling up in full cowboy attire and riding in to save the day by bringing the ranch straight to them!"
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Cathy Goodwin, Director of Culinary & Innovation at Subway EMEA, added that ranch is a flavour people have been actively seeking. She noted its presence from social feeds to supermarkets before its addition to the Subway menu.
The new Buttermilk Ranch sauce is described as creamy and tangy. It can be added to any Subway order, including Subs, Salads, Wraps, and Spuds. Subway has also introduced a new menu item, the Chicken Nacho Ranch, which features rotisserie-style chicken, Doritos, cheese, and the new sauce.
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