Photos of Welsh breast‑cancer survivors to light up Piccadilly next month
The Pink Ribbon Foundation’s BOLD Wales project will showcase ten women’s portraits on the iconic screen, highlighting resilience after diagnosis and treatment.
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The Pink Ribbon Foundation’s BOLD Wales campaign will have its photographs shown on the Piccadilly Lights screen in London next month, giving the public a high‑visibility view of the project. BBC News reported that the display will feature ten Welsh women who have lost hair during breast‑cancer treatment.
Campaign background
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BOLD began in 2022 when Lisa Allen of the Pink Ribbon Foundation met photographer Caroline Sikkenk at a breast‑cancer conference, BBC News said. The first shoot took place in 2023 and focused on portraying women as strong and beautiful, not as patients. The Welsh edition, BOLD Wales, brought together ten volunteers for a day‑long shoot in Cardiff.
Stories of the participants
Rhiannon Thomas, a 36‑year‑old teaching assistant, discovered a lump while showering in November 2025, BBC News reported. She underwent a mastectomy, chemotherapy and is now receiving radiotherapy. When her hair fell out, she chose to shave her head and involved her daughters in the process, saying, "I wanted to make something hard joyful for my children," as quoted by BBC News.
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Sam Gronow‑Walters, aged 44, was first diagnosed with triple‑negative breast cancer five years ago, BBC News noted. After an initial lumpectomy and chemotherapy she faced a recurrence that led to a mastectomy. In 2024 the disease spread to her lung, and later to her liver and lymph nodes. She described her outlook as, "You've got to keep going," according to the same source.
Hair loss doesn't define who I am. It's just a symbol that I'm getting through this and I am strong.
Sam Gronow‑Walters, patient
Public display
The Piccadilly Lights installation will rotate the images for several weeks, giving commuters and tourists a chance to see the portraits. BBC News said the campaign hopes the visibility will challenge stereotypes about illness and encourage conversation about breast‑cancer support.
Questions this report answers
+When will the BOLD Wales photographs be shown on Piccadilly Lights?
The pictures will appear on the Piccadilly Lights screen in London next month, as reported by BBC News. The display is scheduled to run for several weeks, giving the public repeated exposure to the images.
+Who are the women featured in the campaign?
The campaign includes ten Welsh women, among them Rhiannon Thomas, diagnosed after finding a lump in November 2025, and Sam Gronow‑Walters, diagnosed with triple‑negative breast cancer five years ago. BBC News identified both participants and their treatment histories.
+What is the aim of the BOLD Wales project?
The project seeks to present hair loss from breast‑cancer treatment as a symbol of strength rather than illness, BBC News reported. By photographing the women and displaying the images publicly, the campaign hopes to foster awareness and support for those affected.
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