Martin Lewis slams Wotsits packaging
Consumer champion criticises nutritional information on crisp bags as misleading.
Trust 58Craft 87Hype 25How this was reported ▾
Trust 58: includes named source Martin Lewis and specific calorie figures from the bag, but lacks independent corroboration.
How well corroborated and evidenced the reporting is. Higher is better.
Critic 87: explains relevance, quotes Lewis, separates facts, gives precise figures, and maintains clear narrative.
Context, balance and separation of fact from comment. Higher is better.
Hype 25: language is measured with no exaggerated claims.
How far presentation runs ahead of substance. Lower is better.
1 source assessed · methodology
Consumer champion Martin Lewis has criticised the packaging of Wotsits, calling the nutritional information listed as "misleading and unnecessary." He pointed out that the information on a 36g bag of the crisps is provided for a 30g serving.
The actual calorie count for the full 36g bag is 178kcal. The packaging states 148kcal per 30g serving. Lewis questioned the practice on social media, asking, "Who eats 5/6th of a bag?"
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Wider debate on food labelling
Lewis's post on X, formerly Twitter, initiated discussions among social media users regarding food labelling practices. Many users expressed support for calorie counts to be displayed per full package, rather than per serving.
Some users suggested that manufacturers might prefer serving-size information to discourage consumers from eating larger quantities. Others debated whether the current labelling adheres to existing regulations, with some calling for clearer front-of-pack information, including carbohydrate content.
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Newsquest has contacted PepsiCo, the owner of Wotsits, for a comment on the matter.
Questions this report answers
+Why is Martin Lewis criticising Wotsits packaging?
Martin Lewis says the packaging is misleading because it lists nutritional information for a 30g serving on a 36g bag. The actual calorie count for the full bag is 178kcal, not 148kcal as stated per serving. This makes the information confusing for consumers.
+How many calories are in a full bag of Wotsits?
A full 36g bag of Wotsits contains 178kcal. The packaging states 148kcal per 30g serving, which is less than the actual amount in the entire bag. This discrepancy has drawn criticism from consumer champion Martin Lewis.
+What has PepsiCo been asked about Wotsits packaging?
Newsquest has contacted PepsiCo, the owner of Wotsits, for a comment on the misleading nutritional information. The company has not yet responded to the concerns raised by Martin Lewis and social media users.
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