RobPope

Nestlé poll shows half of Britons care where food is made as runner starts 500‑mile Taste Trail

A Nestlé‑commissioned survey of 2,000 adults found that just over half of respondents consider the origin of their produce important. At the same time, runner Rob Pope will trek more than 500 miles from Ayrshire to Brighton, with Nestlé pledging over 300 meal equivalents per mile to the Felix charity.