Channel 4 reportedly axes Joe Swash cooking show
The series Batch from Scratch: Cooking For Less attracted an average of 1.1 million viewers.
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Channel 4 has reportedly cancelled Joe Swash's cooking series, Batch from Scratch: Cooking For Less. The programme, which aimed to assist families in preparing economical and healthy meals through batch cooking, debuted in February 2025. It achieved an average viewership of 1.1 million.
The series, co-hosted by food expert Suzanne Mulholland, was intended to establish the former EastEnders actor as a prominent figure in family entertainment, similar to his wife, Stacey Solomon. However, a source told The Sun that the transition from actor to presenter did not occur as smoothly as programme executives had anticipated.
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Despite the reported axing, Channel 4 had previously indicated plans for a second series. Families were encouraged to apply, and the show was described as being in pre-production with a planned transmission for the following year. At the time, Mr Swash and Ms Mulholland issued a joint statement expressing their enthusiasm to continue promoting batch cooking and to collaborate again to improve the lives of families across the UK.
The format of Batch from Scratch: Cooking For Less involved Mr Swash and Ms Mulholland guiding families on how to save both time and money by preparing meals in large quantities. The focus was on healthy eating and optimising kitchen efficiency. Mr Swash resides in Essex with Ms Solomon and their three children. He continues to share batch cooking content on his Instagram account, often filmed at his family home.
Questions this report answers
+What was Joe Swash's cooking show called?
Joe Swash's Channel 4 cooking series was called Batch from Scratch: Cooking For Less. It aimed to help families prepare affordable, healthy meals through batch cooking and was co-hosted with food expert Suzanne Mulholland.
+How many viewers did the show attract?
The series Batch from Scratch: Cooking For Less, which launched in February 2025, attracted an average audience of 1.1 million viewers per episode. Channel 4 had previously encouraged families to apply for a second series.
+What is Joe Swash doing now?
Despite the reported axing of his Channel 4 show, Joe Swash continues to share batch cooking content on his Instagram account. He posts videos about how he prepares meals for his family, focusing on saving time and making tasty food.
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